look up any word, like bae:
 
1.
When a video game is good/fun for the first 2-8 weeks, but then turns to total shit on a stick, much like Modern Warfare 2 did.
Connor: Are you going to get Black Ops?

Jordan: Yeah, but it'll have the Modern Warfare 2 Effect since it's coming out around Christmas.
by Cap'n Jo November 03, 2010