The term is derived from the name of the liberal musician Moby, who famously suggested in February of 2004 that left-wing activists engage in this type of subterfuge: “For example, you can go on all the pro-life chat rooms and say you’re an outraged right-wing voter and that you know that George Bush drove an ex-girlfriend to an abortion clinic and paid for her to get an abortion. Then you go to an anti-immigration Web site chat room and ask, ‘What’s all this about George Bush proposing amnesty for illegal aliens?’”
The strategy has been frequently attempted on conservative blogs, but has not been nearly as effective as Moby envisioned, since false rumors are easily debunked by fact-checking minions, and cartoonishly extreme commenters often get immediately identified as mobys and banned.
By secret executive order, he has instructed the NSA to place hidden cameras in the girls' locker rooms of Washington D.C. (Dirt bag City) Islamic schools. His desire to find out 'what is under all those burqas' is beyond the pale.
Maybe the Dhimmicrats are right. If he would do this, what else is he capable of? Let your voice be heard! I for one will never send the RNC money ever again. And, no, I am not a moby."
Actual Republican: Try to dial it down next time, Moby. You'd be more convincing!
You: "I don't recall asking your opinion, Moby. Now shut your fucking yapper and replace my IPod, bitch."
Neverthelesss, other artists/groups such as Orbital, Underworld, Kraftwerk, the Prodigy, the Chemical Brothers, Daft Punk, DJ Shadow/U.N.K.L.E. ,Aphex Twin ,Crystal Method, heck even Fatboy Slim and i'm sure i'm forgetting more groups etc. have had more impact on electronica music overall, than Moby has.
Moby's music definitely soared in popularity with he album Play. The album Play however, was just freeriding off the popularity of other albums that came out earlier such as: Chemical Brothers' Dig You Own Hole and Prodigy's Fat of the Land, and Daft Punk' Homework. It was these earlier albums that had the tough job of cracking the North American market for electronica, so they set it up for an American act such as Moby to be more successful.
But if you have been listening to electronica/rave/techno before it exploded in 1997 you would've have recognized the pioneering albums such as Prodigy's Music for the Jilted Generation and Experience , Chemical Brother's Exit Planet Dust, Orbital's self titled Orbital and Orbital2, Kraftwerk's Computer World etc.
That is not to say Moby wasn't making music before electronica was big in North America. It's just that he didn't make a big impact then. Most people just knew the single 'Go'.
For some reason, to me it seems that people in America credit Moby mostly because he's American and he's got some opinion about everything. He's more in the public eye. Or perhaps, maybe they give him patronage because Eminem picks on him and we feel sorry for him.
Whatever the reason, the above mentioned artists (are more influential musically and internationally.)