What beer drinkers drink when they're not drinking beer.
Dude #1: "Hey buddy, want a beer?"
Dude #2: "No thanks, I have to drive home later. Can I have a Michelob Ultra?"
Amber-colored water with a miniscule alcohhol content which seems to be marketed as a sports drink.
Person 1: Would you like a beer?
Person 2: What do you have?
Person 1: Just Mich Ultra. It's good for you, you know.
Person 2: Nah, I'll take something a little stronger. How about a water?
Flavorless alcohol delivery product that people think is good for them because their television and radio told them so.
I saw a man walk out of the grocery store with three bags of chips, five loaves of bread, and two cases of Michelob Ultra. He's watching his carb intake, you know.