The God of Explosions.
He is always criticized by haters that his films are all eye-candy with tons of CGI, explosions, action, hot actresses, but with weak plots or no character development. Like that's a bad thing.
Michael Bay knows how to use his CGI. He knows how to direct his action. His films will never win Oscars for best film or best screenplay. But they will entertain you, and that's what it's all about.
Michael Bay has also proven his awesomeness by poking fun of himself in the Verizon ad. He has a great sense of humor, which is rare nowadays.
Michael Bay = Pure Genius