The time before a Internet meme reaches the World of Warcraft community, which over do and kills it within hours. Expressions may fall under this also if they become lifespan'd similar to the memes.
Chuck Norris Facts
Visit YTMND or 4chan for a larger list.
Born dead: (Crap from the beginning)
Normal person: Haha, did you hear about the Chuck Norris facts?
WoW nerd: KEK!11 I'M GOING TO CREATE A CHARACTER NAMED CHUCKNORRIS AND A GUILD CALLED NUCK CHORRIS!1
Normal person: ...and i thought this meme lifespan were going to be longer...