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1.
(1) A theoretical product architecture, conjured up by the marketing department, that has no similiarity to any product(s) on the drawing board, nor in production.

(2) A company's reference a set of products obtained through acquisition, where no interoperation exists, but might be cobbled together to seem to implement the original intent.
We're being told the new marketecture will include all of our competitor's features.
by John B. Young May 07, 2007