Applies to a sports coach who brazenly or maliciously attacks their players and/or staff through personal verbal intimidation or actual physical attacks and then denies such attacks occurred. Term applies to the University of Kansas coach who was the first sport's coach accused of making personal attacks against his players. A subsequent investigation ended with his resignation.
"Damn, did you see where Jim Leavitt just got Mark Manginoed?"
"Yeah, pretty soon the players'll be running the asylum!"