A new clothing store launched by J. Crew. It is a casual clothing store targeting 20-30 year olds. Prices are about 20%-30% less than J. Crew's and the line is supposed to be a complement to J. Crew and not competition. It is a new store amongst the many that have been launched by other companies who are looking to target a 20-30 year old audience such as American Eagle's Martin + Osa and Gap's Forth & Towne. The first store can be found in Dallas, TX.
Madewell's clothes are less preppy and have a younger more urban feel.