The mentality someone gains after purchasing an Apple product that everyone who doesnt use said products are troglodytes and therefore subhuman. PC's, Blackberrys and Android are mere sticks and stones compared to your angelic devices.
Dale: Hey there's Angie! Want me to pick her up?
Tucker: Nah, let's just go to the mall.
Dale: I thought you two were friends? Something happen?
Tucker: She developed the Mac mentality after her parents got her her iPhone and Macbook. She doesnt even acknowledge me anymore since all I have is this Android phone.