- Clothing for the above average person
- Random urban brand of clothing
- Non Poseur brand unlike G-Unit, South Pole, or any of that other commercial crap.
n. (L·R·G) A unique urban-orientied clothing and equipment company. LRG is a company designed to overthrow popular culture by influence, not only with smart marketing, but with possibly the freshest clothing design the urban fashion world has ever seen.
Lifted Research Group presents more than clothing and concepts. LRG is a lifestyle. It's an innovative essence for the above average person. Celebreties and hip-hop legends sponsored by LRG include Kanye West, Raekwon, Madlib, Just Blaze, Little Brother, John Legend, and Phife.
The quality of LRGs creativity and dopeness has surpassed nearly every other brand, even A Bathing Ape, with revolutionary design and colorways. The Lifted Research Group also prides itself in supporting independent and underground culture.
"GAWWWD DAYUM!!!" *head explodes*
Hypebeasts wear it because of Kanye West.