Used to mock a group of people laughing about some stupid shit like a celebrity wearing mismatching socks or a video of a dog with makeup on. Going LULZ!!!111111 serve a similar function but has lower aesthetic value. It also serves as a bit of a throwback to the 90's advertising fad of everything being "TO THE MAX!"
Hey guys chec this funy smosh scetch out!!
OMG I cried laughing at 1:20!!
LOL 2 THA MAX!