Many believe the phenomenon is driven by a thirst for attention. It is well known that juveniles don't think out consequences clearly, they see something on YouTube and say, “I want to get that sort of attention, too.” They don't think about the person they're attacking maybe hitting their head.’
Knockout King was a group of young males were seen following an elderly homeless man, before punching him in the face and knocking him out. The youths then jumped on a train, laughing at their sickening exploits.
The horrific video received a quarter of a million views within two days after it was posted on a hip hop website.