You are playing "Kick the Box" when you are watching people kick the box, not acctually when you kick it yourself. This is common entertainment for college students when they are drunk. Empty thirty pack boxes are commonly used.
Best results are obtained when you are playing near drunk people, in busy areas, or if you place the box directly in the path that people must walk.
We sat around, drank a thirty pack on the porch, and played kick the box all night.