An incredible up-and-coming West Coast rapper from Compton. He is well know for is highly praised album/mixtape Section.80 and for recently being signed to Aftermath Records. He has great lyrics, wordplay, and flow, which is demonstrated in his popular street song "Rigamortus." He is also great at using story-telling and emotion in his songs which is conveyed in his Brenda's Got a Baby-esque song "Keisha's Song (Her Pain)." Fellow West Coast rappers Dr. Dre, Snoop Dogg, and Game have named him the new king of the West.
Kendrick Lamar is the future of hip-hop.