A new genre of music. Requires no real musical talent and is based on catchy beats and electronic effects that make those songs perfect for partying or chilling. Can't be considered as techno since the electronic effects in those songs are mainly (if not only) used to hide the crappy voice of the singer. Although the "artists" of this new genre have no musical experience, they still make a lot of money.
Some examples of Ke$ha style's artists: 3HO3, Kesha, Owl City, etc...