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A reference to a movie or movie director who has sacrificed plot or character development in favor of special effects, a la Michael Bay, in a negative way, by also referencing the well known phrase "Jumping the Shark", which refers to a tv show that is no longer as good as it used to be.
It looks like Roland Emmerich may have finally jumped the Bay with "2012."
by Lord Ironfist November 11, 2009