Short name/nickname used as a referral to Joe's Ice Cream that was founded in 1922 by Joe Cascarini an Italian man from the Abruzzi Mountains.
Joe's is a world famous brand that started business in Mumbles which is near Swansea, Wales, United Kingdom.
"Hey big boy, do you want to come down Joe's for some delicious Ice Creme?"
A familiar form of address in the second person singular, indiciating familiarity, possession or ownership, in the absence of the person's name.
(Synonym of 'Your' or 'Yours')
"Where's Joe's copy of PCD?"
"That pizza is Joe's"
"I'll go over to Joe's then"