When someone purchases an Iphone and becomes completely obsessed with it. They orient their life around the Iphone.
Owner may also sleep with it, spoon with it, and talk to it while no one is on the line.
The person ceases to exist. There is only...Iphone.
Cam: Hey, did you hear? Jessie got an Iphone
Burte: Oh boy...guess we won't see him anymore. He's gonna catch Iphone fever.... :(