Instragram is the early 2010s version of the "sepia pandemic" of the late 1990s and early 2000s, when digital cameras were considered new and their users applied the sepia filter gratuitously.
"Dude, that's just an Instagram photo of a wall in downtown Toronto in 2013."
Hipster: No way man, look at this picture that I took on my phone with instagram! It's even better!
"What do you mean? I was in the middle of the backyard! But if you like the photo, you should check out my other ones on Instagram!"
"OMG look at my mom's crappy old photos from the 70s... Oh, but check out this Instagram photo of me and Katie at the bar last night."
Instagram makes photos more fartsy than artsy.