word of the day: September 23, 2009
A non-existent word coined by corporate advertising, marketing and business drones to make their work sound far more useful, exciting and beneficial to humanity than it really is. This term is most frequently used in "team building" seminars and conferences in which said drones discuss the most effective ways to convince consumer zombies to purchase crap they clearly do not need or even want.
"The board was convinced that my new ad campaign for arsenic and semen flavored lollipops for tots will be incredibly impactful and will generate heaps of sales."
Something that conveys significance.
I.e. utter marketing gash, its words like this that make society bad and help meaningless marketing plebians ascend the rungs of their pointless evil careers and step on anyone creative in their path. For shame marketing ... for shame.
Wow, that campaign is really impactful yeah, you understand what i mean yeah, yeah?
Commonly used in advertising, impactful refers to campaigns or executions with a positive effect on consumer perception or awareness (even if the opinion held is not positive). Advertising impact is commonly measured through advertising effectiveness research.
"Said Pernod Ricard USA's Kletecka: "Beefeater is the world's largest
selling premium gin and appeals to a stylish audience. The new packaging is
a bold move that positions Beefeater as a contemporary and sophisticated
brand. The new design has researched exceptionally well with the trade and
consumers who appreciate the stronger quality and heritage cues. The new
advertising has a distinctive and impactful creative look which we believe
will stand out against both our competitors and the spirit category in
"Impactful" is a real word, uniquely appropriate business slang that savvy executives never hesitate to use. No reason to be scared or confused; believe in you learnings.
1) Based on my learnings
, my safety-belt-buckle messenger bag is impactful.
2) Having now listened to audio of myself conducting interviews for 4 hours, I realize that my dream of someday becoming an impactful NPR reporter is never, ever going to happen.
maria came up with the this word the other day. It is NOT a real word
strong and impactful contribution
Impactful: Having much impact, or full of impact
this definition had a very impactful effect on cowgirl