The Burger King catchphrase used by the blubbering twit in The Office seen in those Burger King Spicy Chicken commericals.
There's Phil in Accounting, who made up the phrase, Laurie the VP, who tries to make it better sounding, and Ron, the co-manager, who doesn't liked to be poked.
I wonder what office those shitheads work in, anyway? Do they really have enough time to talk about Burger King theories during lunch hour?
"I'm Spicy!" Still a million times better than McDonalds lame-ass attempt to pander to urban consumers with the Shitackular "I'm Lovin' It." Who the fuck do they think they are, Chingy?