A Hype Lord is a person that collects clothing, shoes, and accessories for the sole purpose of impressing others. A hype lord will buy the most current fashion trends in order to gain popularity. Although the individual may not have the finances to fund their wardrobe they will pretend to make more than everyone around them. A Hype Lord usually spends their earlier years as a hype beast.
That Hype Lord spent his entire check buying every colorway of the Nike Roshe running shoe.