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1. Hoyer
Trashy, trailer-parkish, gaudy, gross, over the top.
Look at that woman standing in front of her run-down trailer with two babies on her hips, a beer and a cigarette in one hand, and the other hand adjusting her swass wedgie. That's so Hoyer!
2. Hoyer
Apparently "Hoyer" is German for "What a bunch of freakin' boozehounds."
"Damn, those Hoyers sure like to drink beer. I bet they're German!"