You got to give credit to the company though for cashing in on the style and marketing it. Who ever is sitting in with the company has got a small fortune going on. This also falls with the fact that they are the only real chain "goth/punk" store they don't have competitors so they can charge as much as they want. I will admit though, they are horrendously over priced. I work for an independent company and we have accounts with some of the same product companies Hot Topic buys from, and they making something like a 60% profit from the original whole sale price. Which is absolutely disgusting, if not ludicrous
Their logic is also completely flawed in the fact that because Hot Topic's prices are somewhat low (well compared to many mall stores) and many teens have an urge to be "different" many teenagers shop there, thus making it the same "clone-wear" that people who wear "trendy" labels are classified as.
So basically what I'm trying to say is, wear what you think is cool and don't judge others on what they choose to wear. If you think your any more original (or better as some people think) wearing X brand instead of Y brand then your only fooling yourself and making yourself look arrogant.
Hot Topic is a punkfest!
Hot Topic is a store, you assholes!!