This company exhibits brilliant marketing strategy by appealing to those who want the opposite of many adolescent consumers but are at a point in life in which truly original style is too difficult and dangerous to try. Thus, Hot Topic's "anti-style" style.
It is worth noting that both Abercrombie and Hot Topic, among most high-end clothing stores, import their products from third-world factories that frequently depend on sweatshop labor and the employment of young children.
Their logic is also completely flawed in the fact that because Hot Topic's prices are somewhat low (well compared to many mall stores) and many teens have an urge to be "different" many teenagers shop there, thus making it the same "clone-wear" that people who wear "trendy" labels are classified as.
So basically what I'm trying to say is, wear what you think is cool and don't judge others on what they choose to wear. If you think your any more original (or better as some people think) wearing X brand instead of Y brand then your only fooling yourself and making yourself look arrogant.
Hot Topic is a punkfest!
Hot Topic is a store, you assholes!!