Typically white, liberal, middle-class, professional, higher than average income, university educated, lives in the home counties or the more desirable areas of most cities, and had only the most marginal of interest in/no interest at all in football until 1) after the Taylor Report, 2) the advent of all-seater stadia/The Premiership/Sky, 3) the repositioning of football as 'entertainment'. Drinks in wine bars rather than pubs.
Taken from Nick Hornby, whose first novel 'Fever Pitch' introduced the game for the first time to a whole class of people who had never even thought about going to football before reading his book, and consequently set in motion the complete snd utter commercialisation of the working-man's game, whilst at the same time pricing the working-class out of the game altogether.
"Do want a slap you cunt? Fucking Hornby's.."