Using a celebrity or high profile individual to add status, glamour, or recognition to a project.

Usually advertising, a charity or a religion.
If we are gonna sell this shit to the public we need to add the Hollywood Effect.

This cult must be a real religion because it has a Hollywood actor as a member.

I'm gonna buy this product because - insert name - uses it.

advertising marketing public relations voice overs celebrity endorsment religion kabbalah scientology viral politics meme propaganda anonymous Tom Cruise Madonna
by wordupsucker March 14, 2010

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