A gimmick by Adult Swim and adultswim.com to get 1 million hits on their website, which actually worked. It was set up like this- Adult Swim puts an "employee" in a chicken costume and hockey gear under their webcam and promote the shit out of it not only on the block of shows (that I watch nightly and recommend to anyone who likes cartoons for a more mature demographic, and the anime..., though the anime is chopped and not fully in it's created format) and at comic-con. Within a week, 1 million people visited and watched hockey chicken, causing him to be "freed" off the webcam. Well played, adult swim, well played...

...if you've watched adult swim for a while and are a big fan of aqua teen hunger force you would know what I was talking about up there
by sly madman August 07, 2004
1 Word related to Hockey Chicken

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