To give someone shit for being up on or aware of some sort of alternative subculture or underground movement as if sharing information and/or information about that subject is some sort of bullshit douchebag behaviour
dude - "Man, Rick was hitting me with some serious Hipshame d last night!"
bro - "about what?"
dude - "I was talking about craft beer and post-punk and he was like 'quit being an asshole and just listen to weezy and drink bud'"
bro - yeah, well, he's an assclown.