This is mainly expressed exactly like it's spelled when a football player with the football breaks open during a rush or after making a reception or interception aka pick
or fumble recovery for a touchdown, especially after a long run.
EXAMPLE: This is mainly heard during the football recaps on ESPN by Chris Berman. After the football player with the ball get by the main stream of tacklers and get closer and closer to the endzone, that's when Chris is feeling it and say "He-could-go...all...the...way! And he does." But if he runs out of bounds or gets tackled, Chris will respond with "but he doesn't."