Fair trade coffee, ordered either as a result of self-inflicted guilt, or pressure from more socially conscious peers.
Pradeep: "YUM, I'm going to get the Gingerbread Latte..."
Anna: "But you can't get it with the Fair Trade blend..."
Pradeep: "Ewww. You want me to get a bitter Guiltaccino?"
Anna: (look of empathy for poor coffee farmers everywhere)
Pradeep: "Damn. A medium Ujama Mild please..."