(noun): A catastrophe, of any kind but usually financial, in a person's life brought about by having controversial or objectionable material on the internet under his or her real name, the catastrophe being usually inflicted in the form of unemployment, litigation, or withdrawing investments.
(verb): To use information discovered by typing a person's name into an Internet search engine (such as Google), to cause that person to suffer a catastrophe of a usually financial nature, often in the form of unemployment, litigation, or withdrawing investments.