A situation in a movie wherein the protagonist(s) are saved from a normally unsurvivable situation by covering themselves, ducking behind, wearing, or using a product that has been shamelessly plugged into the scene.
The phrase originates from Doug Walker's (of thatguywiththeglasses.com fame) Nostalgia Critic review of "Double Team"(1997) a film starring Dennis Rodman, Jean-Claude Van Damme and Mickey Rourke. Directed by Hark Tsui.
Alt: "I hate when they Fry the Coke in a movie, it's just stupid."
Alt 2: "They sure Fried the Coke in that one."
Alt 3: "I wish Hollywood would stop Frying the Coke and just focus on the damn movie."
Potential alternative examples comes from the films: Evolution (2001): Wherein Head and Shoulders Shampoo saves the world from aliens
Jurassic Park (1993): Wherein one of the main protagonists uses a Unix OS to lock the door to the main control room stopping a Velociraptor from entering.
The phrase is very akin to "Nuking the Fridge" but with the addition of product placement.
Guy 2:Not as epic as Frying The Coke in Double Team!!!!