1. to attempt to fellate yourself (because no self-respecting man or woman would do it for you) and instead succeed at shoving your own head up your ass.
2. a hypocritical unfunny douchebag
From David Frum, a former Bush speechwriter, in his interview on the Rachel Maddow Show. Dr. Maddow responded with class and dignity even as David frummed himself royally.
ii] Can be expanded to include all drinks when said in a quizzical tone, for it is an amusing term.
Jade: Sure! What's in it?
Danica: Well it's basically just pure rum...with a hint of fruit juice.