To take a picture of ones self holding a beverage (originally a canned soda, but all drinks are acceptable)

the picture must be posted as a profile photo or to a blog.
On Facebook, it is mandatory to "like" the photo, and the comments following.
It is also customary to comment after the photo with "Word?!"

"following the drink" was conceived august 1st, 2010 by 4 brilliant coworkers.
MSMV!
Person 1: "hey dude, why are you holding a soda in your FB profile pic?"

Person 2: " you shoud do it too, "Follow the Drink!"
by D'Postrophe August 01, 2010

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