This perhaps is the first version of "flipping the bird" on prime time TV.(Rowan & Martin's "Laugh In". Was an American sketch comedy television program which ran for 140 episodes from January 22, 1968 to May 14, 1973.)
If they thought some deserved getting "the finger" They would be given "Flying Fickle Finger of Fate Award", saluting actual dubious achievements by the government or famous people. A breakthrough in TV broadcasting.