The very first snow of the year. Every little Zumiez whore comes out to play because "They've been waiting to RIDE for LyKE..SO LONG! LULZ!" This is when everyone's going apeshit over their new snowpants and jackets that they payed their weight in baby's blood for. Also observe, they know the Zumiez inventory like the back of their hand, but they can't even land a 180 on the board Mommy bought them.
"Dude, I don't know what to do this weekend. Everyone's going to the terrain park...but we don't snowboard!"
"Neither do any of them, really...Fashion Snow 2k9!"