False fame. The false sense of notoriety and ego inflating self fellatio achieved by self published authors, terrorists, tweens with massive friend lists on social networking sites, and dipshits being milked for lulz. Basically anyone who flaunts their "fame" but doesn't have any money to show for it.
Jonathan Robin spent a small fortune over the last decade buying points at allpoetry.com so he could advertise his work to other shitty poets. That guy is fucking faimous!