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1.
Noun: The psychological process one goes through when growing their presence and participation in the Facebook social network.

Typically there are Five Stages:

Stage Zero – Resistance
Stage One – Private Sharing
Stage Two – Community Building
Stage Three – Networking
Stage Four – Total Acceptance

Verb: To be Facebookified
Noun:(ex.) "Facebookification is inevitable."

Verb: (ex.) “That girl knows everyone! She’s definitely Stage Four Facebookified.”
by Bizemom November 18, 2010