1)When Facebook makes you do something.
E.g When Facebook at first gives you a choice to upgrade your profile, but then says it will upgrade your profile in a few days. When the old version works fine and you like it, and wish to keep it.
Dave: I don't want to upgrade my profile, I like the old one.
Fred: I know, but they are automatically upgrading everyone in a couple of days if you haven't already done it yourself.
Dave: Bullsh*t, that's Facebook Fascism