The Tobacco Industry Insider's euphemism for "First Usual Brand Young(er) Adult Smoker." In other words, A KID! It is a insider campaign strategy word to "sanitize" the true nature of their marketing methods.
FUBYAS consider Camel to be an old man's brand. The Joe Camel campaign should 'youthen up' Camel.
Insider: Dr. Teague, how young should a FUBYAS be?
Dr. Teague: They got lips? WE WANT THEM!