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1. In marketing context: Usually an everyday low priced and low risk product that requires very little thought when purchasing.
2. FMCG is an acronym for Fast Moving Consumer Goods. FMCG is a classification that refers to wide range of frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, and plastic goods such as buckets
by Pavan SRao October 27, 2005
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