Using a search engine to find references to oneself on the internet

Continual, excessive monitoring of responses to one's own posts on an internet forum or blog. This behavior is motivated primarily by vanity, self-absorption and concern about one's own online image or reputation.

Searching the internet for things describing oneself; also using search engines to answer people's questions on forums in order to appear knowledgeable in the subject, unlike the dumbsh1t you really are.