Searching the internet for things describing oneself; also using search engines to answer people's questions on forums in order to appear knowledgeable in the subject, unlike the dumbsh1t you really are.
Toxis must be an intelligent man.
No, he just uses ego-surfing because he's a twat.
Continual, excessive monitoring of responses to one's own posts on an internetforum or blog. This behavior is motivated primarily by vanity, self-absorption and concern about one's own onlineimage or reputation.
Jeff logs onto his favorite board each day and spends most of his time ego-surfing.