Now, EDM refers to the 128 BPM "big room" rage stuff from the likes of Tiesto, Hardwell, Nicky Romero, Gareth Emery, etc. for which 18 year-old frat bros will gladly sacrifice their first borns to hear at music festivals while wearing a neon tank top that says "DIRTY GIRLS LIKE DIRTY BEATS" and rolling on MDMA. For some reason, it's all categorized as progressive house on Beatport.
2: Yeah, it's pretty good, I kinda liked "Alone Tonight" better though.
1: What's that?
2: Kill yourself.
Simply put the Event Driven Marketing (EDM) approach is to analyse each customer’s needs and actions in order to determine when they need something (Customer pull) not when you want to sell them something (Product Push).
More formally, Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these relevant and identified changes in a customer's individual needs (see Wikipedia).
In this context, an “Event” is defined as a detectable change in an Individual’s circumstances, today, which is relevant and significant, either in fact or in their mind.
They may consider moving house, purchasing a car, investing, opening a savings account for their child, etc. Thus, if a bank could determine an Event such as this in a customer’s life, it would represent an excellent opportunity to contact them in order to offer appropriate products and services.