An adjective describing the attempt to appear environmentally conscious for the purpose of being trendy and admired; insincere eco-friendliness; the act of using re-usable bags, all organic foods, doing yoga, etc. while owning a brand new Hummer and/or Range Rover and/or luxurious house built on previously forest-inhabited land.
Yeah, she just bought a Prius, but her other car is a Cadillac; she's so eco-trendly.
by dunbardunbar December 11, 2010

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