Nowadays, most of the pagans pretend that Easter has something to do with Jesus so they can pretend to be Christians. They've already given Christendom such a bad name doing things like this that it isn't even worth their effort to pretend to be Christian any more, so they only continue the custom out of habit.
Christ did not rise on Easter.
Good Friday... Easter Sunday.
Jesus died on good Friday, but it was even BETTER when he came back to life.
So Easter > Absolute Best.
"No, way, I'm saving all my church time for Easter Sunday, it's better."