IMU E.B.O.K. Campaign - Going through a rough time in your life? Spell Kobe backwards. E.B.O.K. – everything is going to be just alright. Okay? A statement of faith and determination, knowing everything will be o.k. no matter the test. A percentage of proceeds from the E.B.O.K. campaign will be donated to After School All Stars, a non-profit organization that provides free comprehensive after-school programs to nearly 81,000 children in need in 12 different cities from Los Angeles to NYC.
It has been a tough week but man EBOK. We will be alright.
Kobe spelled backwards. Meaning, the opposite of Kobe. To be Kobe is to be sheer amazement. eboK is more along the lines of pathetic. When a shot is put up in a basketball game that is good and swishes perfectly, often people will say "Kobe" ...when a terrible shot is put up and has no chance of going in, you say "eboK"