A westcoast rap label/group consisting of two main rappers; Shampain & That Boy Inokz. they have a unique rap style that has yet to be heard by a wider range of audience. EAST BLOCC BOYz started in late 2005 with they're first single "Da Dumb Song". East Blocc is also a representation of the Tongan rappers with heat interested in rapping on the eastside of San Bruno.