The EA strategy refers to the strategy in which, when a company recreates a product, the company's lack of intuitive and spontaneous creativity results in replicating the same product instead of innovating it, often referring to unintuitive sequels or spin offs of video games or movies. Coined and referenced by Ben "yahtzee" Croshaw, a video game reviewer for The Escapist.
"I admire a series that tries to mix things up, not just release the same game every bloody year in what is known as the EA Strategy."
by Franico January 30, 2008